Market Threats
While demand for natural grass has been strong in recent years, the perception of grass and consumer attitudes toward lawn upkeep are shifting. A national sod checkoff can provide our industry with the ability to get straight facts about the benefits of natural grass to consumers and customers. The checkoff can also fund research that can be used to inform codes and standards discussions that over time, could make a tremendous impact on protecting market share for U.S. sod farmers.
Opinion Pieces
https://www.nytimes.com/2022/08/09/opinion/lawns-water-environment.html
https://www.cnn.com/style/article/lawns-american-yard-us/index.html
https://www.nrdc.org/stories/more-sustainable-and-beautiful-alternatives-grass-lawn
Regulatory Bans
https://www.pbs.org/newshour/nation/drought-stricken-nevada-enacts-ban-on-non-functional-grass